I love their vision: “turn an everyday accessory into a designed colorful item that also spreads happiness.”
I think very few people think design when they wear their socks because most of the time it’s hidden. Who cares if no one can see it?
But the few have gone to change all that. They cared about the daily things. They made them beautiful, attention grabbing and colorful.
Shoes beware, you have a new rival!